ABOUT
About Unit Wheels 🚴
At Unit Wheels, we believe that every cyclist deserves wheels that match their ambitions — high-performing, customizable, and accessible to all.
Our mission is simple but ambitious: to finally offer access to customizable carbon wheels, without compromising on quality, style, or budget.
Our adventure was born from a realization: in the world of cycling, too often, carbon wheels remain reserved for an elite. Between high prices, lack of customization options, and absence of a strong visual identity, many cyclists find themselves having to choose between performance, style… and their wallet.
We wanted to change that.
🎨 Truly unique carbon wheels
At Unit, performance meets personality.
Our wheels are not just rigid, lightweight, or aerodynamic — they tell a story. Yours.
Thanks to our online configurator, every cyclist can create a custom carbon wheel: choice of rim type, stickers, finish (matte, glossy, chrome, gold, holographic…), everything is designed so you can create a product that reflects your style, tastes, and values.
Do you dream of a gold carbon wheel? Or a holographic carbon wheel that shines in the sun? At Unit Wheels, it’s not an inaccessible luxury, it’s a reality.
🔁 Accessibility & fair prices
Cycling is a passion, but also an expensive sport.
We are aware of this — and that’s why we have designed a different approach: to offer professional quality carbon wheels at a reasonable price.
We control the entire chain: design, manufacturing, logistics.
This allows us to offer you lightweight, technical, and customizable carbon wheels, without blowing your budget.
Our promise: to make carbon wheels accessible, without compromising on quality.
Because every cyclist deserves the best, regardless of their level or budget.
🔧 Performance, innovation & design
Our wheels are the result of many months of development, field testing, and optimization.
Each rim profile is designed to provide you with an optimal balance between aerodynamics, lightness, comfort, and lateral stiffness.
We particularly offer wavy rims: their innovative shape improves air penetration, reduces drag, and ensures excellent stability, even in crosswinds.
Add to that a modern and distinctive aesthetic, and you get a carbon wheel that catches everyone's eye — while enhancing your performance.
❤️ Customer satisfaction, our DNA
At Unit Wheels, each wheel is hand-built, rigorously tested, and carefully prepared.
But above all: every cyclist matters.
We offer responsive, human customer service that listens to your needs.
Whether it's a technical question, a special customization request, or just some advice, we are here to support you.
Our commitment is simple: to deliver a wheel that exceeds your expectations and to provide you with a true experience.
Not just a purchase.
🚀 Create your style. Ride your own way.
With Unit, you don't just choose a wheel.
You create your signature. Your vision of cycling. Your pride on the road.
We believe that quality equipment can transform the way you ride — not only in performance but also in confidence, enjoyment, and style.
📍 Join the movement today.
Customize your carbon wheels and discover a new way to experience cycling:
where performance, design, and personality become one.
